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ERSP Celebrates 10 Years
On April 12, 2004, ERA and the National Advertising Review Council (NARC) formally unveiled the Electronic Retailing Self-Regulation Program (ERSP). This groundbreaking program sought to enhance...
View ArticleWorking Capitol
Every year in May, ERA hosts the Government Affairs Fly-In in Washington, D.C., to help marketers learn about the current political and regulatory landscape facing the industry. It’s an opportunity to...
View ArticleERSP Expands Review Program
NEW YORK The Electronic Retailing Self-Regulation Program (ERSP) announced it has broadened the scope of its monitoring review with the inclusion of EvTech Media, LLC, as a new participant in the ERSP...
View ArticleWhen It Rains, It Pours
April always reminds me of playing high school baseball while growing up in Brooklyn. The snow was finally melting, allowing us to practice at the field instead in the gym. The only drawbacks were...
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Top Traditional Short-Form Categories
* Traditional DRTV products sold directly or indirectly, excluding music offers. Source: The Jordan Whitney Greensheet is published by Jordan Whitney, Inc., Tustin, Calif. For information about the...
View ArticleLiveOps Acquires User Events
REDWOOD CITY, Calif. LiveOps, Inc., has announced that it has acquired User Events, Inc., and its flagship product, CxEngage, a contextual routing engine that can aggregate and process events on any...
View ArticleTVA Produces Network Marketing Spots, Shows
SAN DIEGO TVA Media is producing a 28:30 infomercial and supporting spots as part of a national DRTV campaign for DitchTheCan (DTC) this spring. The campaign will promote DTC’s new energy drink, KAOS...
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Top Infomercial Categories
* Traditional DRTV products sold directly or indirectly, excluding music offers. Source: The Jordan Whitney Greensheet is published by Jordan Whitney, Inc., Tustin, Calif. For information about the...
View Article10 Years of Self-Regulation
Often compared to the Wild West for its entrepreneurial origins, direct response was facing its last lawless frontier at the turn of the 21st century. Armed with suspicious or unsubstantiated claims, a...
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Classless Actions
Following a spirited debate in 2004, the ERA Board of Directors voted to establish the Electronic Retailing Self-Regulation Program (ERSP). In the end, the majority felt it would be better for the...
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